Candy Place
ISPT/Camberwell Place
2019
HIGHLIGHTS
15,000+ public attendees recorded across the weekend
8.55% increase in foot traffic across the weekend
4+ million reached via earned media
SERVICES
Strategy + concept development
Styling
Event management
Activation design + build
Publicity
Stakeholder communication
The redevelopment of IPST’s Camberwell Place (formerly The Well) saw the introduction of a modern Food & Dining Precinct to the shopping centre. Already established as a shopping hub for locals, the aim was to position Camberwell Place as a local dining destination.
Targeting a family-oriented demographic, we developed Candy Place, a pop-up build with free desserts and sweets from some of Instagram’s most influential bakers and makers including Ray Ray, Sweet Mickie and Bistro Morgan.
As the centre’s communications team, we were responsible for delivering ongoing construction updates, editorial and advertorial.
Photo Credit
Anthony Strong | www.anthonystrong.com.au
