Auburn Redyard’s inaugural Halal Food Festival invited the families of Sydney’s West to join the festival, complete with some of Sydney’s best food trucks, henna, face painting and a live DJ.

From conception to delivery, The Background crafted an event that engaged the community of Auburn and surrounds, with the purpose of promoting the shopping centre’s entertainment precinct.

Halal Food Festival

Readings International
October 2019

highlights

• 1,000+ attendees

• Vendor sell outs

• 5,000+ Facebook event responses

services

• Strategy + concept development

• Event + site management

• Styling

• Food + beverage operations

• Programming

• Staffing