Beyond the Valley
2015 TO DATE
Festival-goers are a fickle bunch. To make it, music festivals need to nail every element of the punter experience - particularly food and beverage.
Beyond the Valley is a four-day festival held over New Year’s Eve, bringing together more than 10,000 18 – 25 year-olds for four days of music, camping and revelry.
In 2015, BTV moved to Warragul and we were engaged to enhance the food & beverage offering. Implementing best practice systems and unparalleled festival knowledge, we manage more than 200 staff, 10 bars and 25 food vendors.
We have dramatically improved speed and service of bar operations and the quality and variety of food operators. The result is a better experience for punters; and higher spend per head to match.
Since our appointment, independent reviews have commended the festival for its fast and varied F&B service and we continue to improve financial returns year-on-year.
HIGHLIGHTS
200+ staff
10+ bars
25+ food vendors
SERVICES
Food + beverage management
Bar operations
Artist liaison
